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Raising Major Gifts for Education

New York, NY
June 3, 2009

Laura Fredricks Laura Fredricks, author of The Ask: How to Ask Anyone for Any Amount for Any Purpose, speaks to advancement professionals who work for educational institutions. In this recording of the program highlights, Fredricks addresses these common concerns:

  • Why this is an excellent time to be a fundraiser for education
  • How to deal with a crisis
  • The reality of staff turnover
  • How to convert voluntarism into giving
  • How to capture younger donors
  • The importance of keeping a current database
  • Why charitable gift annuities are popular now
  • How to run a capital campaign without diminishing annual gifts
  • Why you must give your donors hard numbers
  • Stewardship of current donors
  • Why challenge gifts are important now
  • The four questions to ask yourself before you ask for money

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Total running time: 1 hour, 8 minutes

All rights reserved. This audio recording is for private use only. Any unauthorized reproduction, distribution, or exhibition of all or any part of this audio recording without written permission is prohibited.
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