Table of Contents

Executive Summary

Introduction: Rethinking Nonprofit Management

Part 1: Post-Government America

1. The Role of Nonprofits in a Changing America

Part 2: Remaking the Organization

2. The Productivity Imperative
3. Approaches to Restructuring
4. Carving Out a Strategic Niche
5. Systems Redesign
6. Downsizing: Activity-Based Cost Reduction
7. The Merger Option
8. Performance Management
9. Depicting Performance and Financial Condition

Part 3: Expanding the Revenue Base

10. A Marketing Approach to Fundraising
11. Earned Income: Making a Profit for Your Nonprofit Organization
12. Converting to a For-Profit Enterprise

Part 4: The Human Dimension

14. Managing Your Human Resources
15. The Foundations of Effective Governance
16. Leadership: Bundy, Bowen, and Cooney

Index