Table of Contents
Introduction: The Growth of, and Rationale for, Nonprofit
Enterprise
Edward Skloot
1. The Legal Context of Nonprofit Enterprise
Bruce R. Hopkins
2. How to Think about Enterprise
Edward Skloot
3. The Venture Planning Process
Edward Skloot
4. Planning and Implementing Marketing Programs in Nonprofit
Organizations
Christopher H. Lovelock and Charles B. Weinberg
5. Business Planning for Nonprofit Enterprise
Cynthia W. Massarsky
6. Financing the Enterprise
Ellen Arrick
7. Organizing for Business: The Organizational Context of
Income-Generating Activities
Wim Wiewel
8. Retail Merchandising in Smaller Nonprofit Institutions
Elliott N. Lang
9. Stepping Out into the Marketplace: The Pitfalls of Earned
Income for the Small Nonprofit
Nancy Haycock
Annotated Bibliography
Index
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