"Film Series: Videos on Philanthropy"

Increase your knowledge of fundraising and join us at the Foundation Center Library as we view selections from the Library's video collection.

Friday, October 23 11:30 p.m. (54 minutes)		"The Successful Ask: Winning the Gift," Part 1 Fundraising expert William Sturtevant elucidates techniques for major gift solicitation. He provides his determinants of success, which include who makes the ask, for what, and how much. He also reveals that the location of the solicitation is important, and talks about the pitfalls that can occur when the setting is a restaurant. He describes at length some considerations for structuring the solicitation team, the importance of training and rehearsal for solicitors, and welcoming objections by the prospective donor.
Tuesday, November 24 1:00 p.m. (40 minutes)		"The 12 Steps to Sponsorship Sales Success" Sponsorship expert Sylvia Allen presents a step-by-step program for researching, initiating, and completing sponsorship arrangements. She defines sponsorship as “an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicized entity.” After explaining current trends in marketing, she outlines the 12 steps, which include taking inventory of assets, making initial contact with a company, through post-event reports.
Tuesday, December 1 11:30 a.m. (42 minutes)		"Relational Fundraising: Types and Motivation of Donors" Robert Thompson categorizes donors (as habitual, emotional or strategic) and gives extensive profiles of how they typically react to fundraising requests. He also identifies primary motivating factors and stresses the importance of matching the funding request (such as capital campaign, planned giving or annual campaign) to the type and motivation of the donor.

Videos will be shown at 79 Fifth Avenue, in the Training Annex or Computer Lab (2nd Floor). No food or drink is allowed.

Directions: Directions to the New York Library.

No admission fee. No registration necessary. Please be prompt. Running times are approximate.

Wheelchair users may enter the New York Library/Learning Center at 8 East 16th Street (between Fifth Avenue and Union Square West). If you need extra assistance please contact the Foundation Center at (212) 620-4230.

Any videos in the library's collection may also be viewed in the library during regular hours. For a listing of available videos, browse the New York Library Videography.