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The Foundation Center

PHILANTHROPY NEWS DIGEST
   Vol. 6, Issue 7
   February 15, 2000

GreaterGood.com Acquires Hunger Site

GreaterGood.com, an e-commerce site that allows users to "shop for a cause," has announced its acquisition of the Hunger Site, a “click to donate” Web site dedicated to fighting world hunger. The acquisition may be the first of many to come among cause-related e-commerce sites, which emerged en masse in the second half of 1999, the Puget Sound Business Journal reports.

Only six months old, the Hunger Site was a success from the start — attracting nearly 34 million visitors with its promise of a one-pound food donation for every click of a button on its home page. But the site, which was supported by corporate donors through the United Nations’ World Food Programme, became increasingly difficult to maintain. Executives of the merged entity hope that the consolidation of the two sites will allow the Hunger Site to continue it's work while helping to distinguish GreaterGood.com from the many other cause-related e-commerce sites that are vying for donors' time and money.

“The Hunger Site Joins Forces with GreaterGood.com.” Business Wire 2/10/2000.

Tice, Carol. "Charity Portals’ Deal May Signal Consolidation." Puget Sound Business Journal 2/14/2000.

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