PND (12/5/2000) -- American Express Continues Funding for Arts Marketing Project

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The Foundation Center

PHILANTHROPY NEWS DIGEST
Vol. 6, Issue 50
December 5, 2000

American Express Continues Funding for Arts Marketing Project

American Express has announced that it will extend its support of the American Express National Arts Marketing Program through a three-year, $1.5 million grant to the Arts & Business Council, Inc.. The grant will help A&BC expand the National Arts Marketing Project from eight to twelve cities across the United States as well as convene a national arts marketing conference focusing on marketing and audience development.

The National Arts Marketing Project includes a series of basic and advanced marketing workshops designed to help small to medium-sized arts organizations across the country expand their audiences and is currently offered in New York, Chicago, San Francisco, Miami, Atlanta, Dallas/Ft. Worth, Pittsburgh, and Phoenix.

"Learning how to reach new audiences and building new sources of revenue are among the most critical challenges facing the arts today," commented Gary P.Steuer, president and CEO of the Arts & Business Council Inc. "This program helps meet those challenges and has already helped thousands of arts groups."

For more information on the National Arts Marketing Program, visit: http://www.artsmarketing.org/

FCnote: The American Express Company Contributions Program (NY) made grants totaling $9,418,927 in the year ending 12/31/99.

FCnote: The American Express Foundation (NY) had assets of $18,033,488 and made grants totaling $17,486,550 in the year ending 12/31/99.

"American Express Awards $1.5 Million Grant to Arts & Business Council to Fund National Arts Marketing Program." American Express News Release 11/20/2000.

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