Posted on December 11, 2012
Giving Black in Los Angeles: Donor Profiles and Opportunities for the Future
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More African-American donors in Los Angeles give exclusively to social justice and advocacy organizations (34 percent) than to social service agencies (29 percent), their church (26 percent), or family and friends (15 percent), a report from the Liberty Hill Foundation finds. Giving Black in Los Angeles: Donor Profiles and Opportunities for the Future (24 pages, PDF) identified three donor types among African Americans: the "building the black community" donor, who fits the conventional definition of an identity-based giver; the "issue impact" donor, who connects across age, race, and class with those who share similar policy goals; and the "hardwired to give" donor, who does not target his or her giving to a specific issue or population. Funded by the California Endowment, the Tides Foundation, and Rockefeller Philanthropy Advisors, the report recommends ways to strengthen support for social justice issues, including educating "mainstream" African Americans about the benefits of a collective investment in social justice, engaging millennials, building the case across racial groups for a broad agenda that includes African Americans' concerns, and greater collaboration with black churches.
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