Cygnus Applied Research, Inc.

Cygnus Applied Research, Inc. is an international firm of senior fundraising consultants that provide education, training and research for the not for profit sector. Under the leadership of Penelope Burk, fundraising futurist and renowned author of Donor-Centered Fundraising®, Cygnus specializes in helping organizations raise more money through adopting a donor-centered approach to fundraising and communication. Cygnus' portfolio of services includes:

• Donor Research and Surveying
  Gathering information from clients' donors on what inspires their loyalty and generosity and what causes them to stop giving.
• Communication & Stewardship Planning
  Developing strategies and plans that ensure donors hear the client's message and renew their contributions whether it be in annual fundraising, major gift development or capital campaign fundraising.
• Database Analysis & Capacity Assessments
  Uncovering valuable details about donors' past giving habits and preferences from client databases and predicting future fundraising performance.